Home Entertainment News

Beyond appointed official AFL licensee

Sep 01, 2015

Beyond Home Entertainment (Beyond) is delighted to announce that it has been appointed as the official home video licensee of the Australian Football League (AFL) in Australia, effective 1 September 2015.

Beyond has entered into a partnership with Regency Media (Regency) and the AFL. Under the arrangement, Beyond will be responsible for product development, marketing, sales and distribution of AFL home video products across DVD and Blu-Ray. Regency will continue to be responsible for the manufacturing of all AFL home video products.

As Australia’s only home-grown football code, AFL has a rich heritage and traditions that span over 150 years of history. In recent decades, Australian football has grown to become a truly national game and the most popular spectator sport in Australia, with over 1 million active participants at both elite and grassroots levels, 800,000 AFL club members, and the highest revenue and average attendance of any sporting code.

Beyond will launch its first AFL products in October 2015, commencing with the highly-anticipated 2015 Toyota AFL Grand Final, which will be fast-tracked to DVD and available in selected stores just one day after the game. To provide continuity in the market, Beyond will have available the extensive back catalogue of AFL DVD products, and the popular ‘Name-A-Game’ on-demand portal.

Phil Maddison, General Manager at Beyond, said:
“AFL is the pinnacle of Australian sport, and is rightly recognised as our national game. As the market leader in the home video sports category, Beyond is thrilled to now be the official home video licensee of AFL and we look forward to enhancing the content available.”

Jessica Hatz, Licensing Manager at AFL, said:
“Home video has been a key licensing platform for the AFL for over two decades. Revisiting cherished footy memories at home is something that fans have long embraced. With the collective expertise of Beyond and Regency, we are excited about the future of this category.”

Fiona Horman, Executive Chairwoman at Regency, said:
“Regency has over 20 years’ experience in delivering meaningful home video products to AFL fans across Australia, including the industry-first next-day release of the Toyota AFL Grand Final on DVD. Through this partnership with Beyond and the AFL we look forward to continuing that relationship.”

Beyond will release the 2015 Toyota AFL Grand Final DVD on 4 October and the Premiers’ Season Highlights and Victory Pack products on 28 October, along with a range of products in December aimed at the key Christmas gifting period.