Digital Marketing News

FIRST looked into the search engine results for mobile phone plans online for its Ranking Based Reach performance analysis report. The results were surprising – at the time of reporting, Australia's leading telcos did not dominate natural search results pages for mobile phone plans.

Marin Software is a revenue acquisition management platform for marketers through online advertising. The web-based platform allows marketers to manage paid search, display, mobile and social media marketing campaigns.

FIRST's developer Alice Athens shares her experience with working with eCommerce platform Magento.