Digital Marketing News


  • 16
    Jan '14
    Top 10 free image editing software
    Whether you're after a basic or advanced image editing software, there's bound to be something in our list that meets your needs. From basic crops and scaling to filters, layers and effects, the following image editors won't cost you a thing.
  • 07
    Jan '14
    Searching for groceries online
    Which supermarkets and grocers are maximising their market share online? Find out which online grocery stores are taking the lead in search engine page results and how they're doing it.
  • 16
    Dec '13
    Free SEO tools
    Search engine optimisation (SEO) is where you ensure a website can be found in search engines, such as Google, Bing and Yahoo, for relevant keywords and phrases around what's on offer on that site. SEO is a form of quality control for websites and is a vital opportunity for businesses to improve their online presence.
  • 05
    Dec '13
    5 must haves for every eCommerce site
    Do you have an eCommerce site or are planning one? Here are five site features you must have.
  • 11
    Nov '13
    Usability Improvements Increase New Customer Sign Up Rate for Contact Energy
    Contact Energy is one of New Zealand’s leading retailers of electricity and natural gas. Contact are continually looking for ways to improve their service and improve the online customer experience and resulting online signups. We identified an opportunity to run an A/B experiment on the new customer sign-up page and funnel. Through A/B testing, an original webpage […]
  • 04
    Nov '13
    FIRST and Westpac rekindle their relationship
    FIRST has rekindled its relationship with Westpac and will begin work on an engaging series of animations that will be used to train Westpac staff on the Do’s and Don’ts of email communication as it relates to using Westpac’s email system.
  • 30
    Oct '13
    Mobile use by banks and home loan companies
    Find out which banks and home loan companies are making the best use of mobile.
  • 25
    Oct '13
    Fairfax Media Exceeds Campaign Sales Target by 45%
    Fairfax Media is the largest integrated metropolitan, rural and regional magazine and digital media company in Australasia. Fairfax Media has publications and websites throughout Australia and New Zealand. To boost sales over the winter period between Mother’s Day and Christmas promotions, FIRST deployed an SEM winter campaign for Mags4Gifts involving Cuisine, NZ Life & Leisure, […]
  • 02
    Oct '13
    Getting Demographic Data in your Analytics
    New announcements have been coming thick and fast at this year's Google Analytics Summit in Mountain View, California. There have been 14 product announcements in one session!
  • 11
    Sep '13
    Searching for pharmacies online
    Find out which online pharmacies are taking the lead in search engine page results and how they're doing it.