Digital Marketing News


  • 18
    Mar '14
    FIRST signs Fuji Xerox Australia, improves search results
    FIRST has been appointed as the lead digital marketing agency for Fuji Xerox Australia. FIRST impressed the document technology and services company with its SEO and PPC methodology coupled with its online creative and development capabilities, which complemented and fully aligned with Fuji Xerox Australia's digital strategy.
  • 10
    Mar '14
    EziBuy Google anaylytics case study
    FIRST NZ has been working with EziBuy continuously since 2005 to optimise the return from digital channels, driving significant new customer and revenue growth.
  • 21
    Feb '14
    FIRST to help Cathay Pacific’s traffic soar
    FIRST has won a competitive pitch to manage the Search Engine Optimisation (SEO) and Content Strategy for the Australian arm of international airline Cathay Pacific.
  • 20
    Feb '14
    Step Back And Consider Your Inbound Marketing Strategy
      So you create content to attract visitors to your website? That’s great, but do you actually bring added value to those visitors and to your business? Read on to learn how to create an effective inbound marketing strategy. “SEO Is Dead, Vive Le SEO” The SEO community has been a bit shaken last month […]
  • 19
    Feb '14
    Home Appliances and Whiteware Online – NZ Reach
      For the full report (PDF) please use our download form   Which New Zealand Home Appliance stores are maximising their market share online? Find out which online home appliance and whiteware stores are taking the lead in organic search and how they’re doing it. FIRST has investigated the organic search engine rankings for NZ […]
  • 11
    Feb '14
    Online Homewares Sites (Search Engine Rank Report)
    Which Australian homewares and furniture businesses are maximising their market share online?
  • 11
    Feb '14
    Singapore Airlines boosts transactions whilst halving the Cost Per Sale with smart PPC marketing
      Singapore Airlines (SIA) was founded in 1972 and has developed from a regional airline to one of the most respected travel brands around the world. Today it has the reputation for being an industry trendsetter. SIA wanted to extract maximum value from their paid search investment. To reach this goal, FIRST implemented a number […]
  • 30
    Jan '14
    Australian online pharmacies social reach report
    Which online pharmacies are making the best use of social media?
  • 23
    Jan '14
    Groceries Online – Supermarkets – NZ Reach
    For the full report (PDF) please use our download form Which New Zealand Supermarkets are maximising their market share online? Find out which online grocery stores are taking the lead in organic search and how they’re doing it. FIRST has investigated the organic search engine rankings for NZ consumer searches focused on buying groceries online, […]
  • 21
    Jan '14
    Is Retargeting Digital’s Rising Star?
      Digital marketing has become a promotional channel of choice for many businesses due to its flexibility, reach and ability to influence and measure the whole customer lifecycle. There has been a rising star in the digital marketing world over the last couple years, which is now a key priority for many advertisers.  Retargeting is […]