7 ways to call A/B tests with confidence
We all know that A/B testing is one of the best ways to improve your conversion rate. By applying the scientific method – exposing your variation to a subset of your website visitors while maintaining a control group – you can determine what the impact of your change is likely to be.
Ad blockers: a change in power in the digital advertising ecosystem?
Ad blocking has been around for over 10 years but has made its way into the spotlight recently – when Apple announced that it will integrate ad blocking capability on mobile devices in its latest operating system.
The missing piece to your digital strategy is your customer
Gone are the days wherein online marketing was relatively straightforward where you simply had a good enough website and a basic email marketing strategy in place to survive in the marketplace. The proliferation of devices and online platforms have radically changed the way customers interact with your brand.
How Google Analytics can boost your marketing efforts [infographic]
With a comprehensive set of features and functionalities, Google Analytics can provide you with the fresh data and insights you need to optimise your marketing efforts. But are you using this powerful tool correctly?
16 tips to increase your email open rates with smart subject lines
Writing email subject lines is not an exact science. There are so many factors that can affect your open rates. Here are 16 tips on crafting a click-worthy email subject line that will increase the number of people who will actually read your email.
Google Partners Masterclass 2015 insights part 7: Uncovering (not provided) keyword data in Google Analytics
For the seventh and last post of the Google Partners Masterclass 2015 series, we’re diving into cracking the (not provided) keyword data in Google Analytics (GA) so you can enable better SEO performance reporting and find out what’s working and what to improve on.
Google Partners Masterclass 2015 insights part 6: Dynamic Search Ads (DSA) overhaul
In this post, we talk about Google’s latest enhancement to Dynamic Search Ads (DSA) that can help you reach your customers better with more targeted ads, focus on the campaigns that are most important by automating the ones you don’t have enough time for and overall optimise and improve on your paid campaign workflows, especially in the set-up phase.
Google Partners Masterclass 2015 insights part 5: get rid of referral spam from Google Analytics
Previously we talked about Remarketing Lists for Search Ads, powered by Google Analytics, making it possible for you to target your search ads based on your customer’s past activity on your site, create deeper segmented audiences, customise your messages according to your user segments and save you the marketing budget for users you don’t want to re-attract. Today, we’ll talk about what everybody hates – referral spam and how to get rid of it!
Google Partners Masterclass 2015 insights part 4: Remarketing Lists for Search Ads (RLSA) within Google Analytics
Our previous post was about the two data feed enhancements to the Google Merchant Center, which improves efficiency for large retailers when it comes to data feed updates and uploading. It helps medium size and smaller retailers to quickly get started with shopping ads. For the fourth post of the Google Partners Masterclass 2015 series, we’ll talk about how you can use audiences in Google Analytics (GA) to reach your customers in Google Search, with no tagging changes needed.
Google Partners Masterclass 2015 insights part 3: Google Merchant Center Feed updates for large and small retailers
This is the third and succeeding article of the Google Partners Masterclass 2015 series. In this instalment we're discussing the Google Analytics and AdWords updates presented at the event.