Digital Marketing News


FIRST signs Fuji Xerox Australia, improves search results

Mar 18, 2014

Fuji Xerox Australia logo

FIRST has been appointed as the lead digital marketing agency for Fuji Xerox Australia. FIRST impressed the document technology and services company with its SEO and PPC methodology coupled with its online creative and development capabilities, which complemented and fully aligned with Fuji Xerox Australia’s digital strategy.

FIRST will be responsible for increasing Fuji Xerox Australia’s search visibility and performance through its detailed Search Engine Optimisation (SEO) and Pay Per Click (PPC) methodologies.  In addition, FIRST will help plan and develop Fuji Xerox Australia’s content strategies as well as its online creative assets for new product launches targeting business to business (B2B) consumers.

Already, FIRST has completed the redesign and development of Fuji Xerox Australia’s “Do things differently” responsive microsite (http://www.fujixerox.com.au/vseries/). The recently launched online portal allows Fuji Xerox Australia to reach its B2B customers and detail the business benefits that can be gained by its new solution, the Smart Work Enabler.

FIRST has also begun to improve Fuji Xerox Australia’s search results by applying its proven search and optimisation strategies.

Discussing the decision to engage FIRST, Fuji Xerox Australia’s, manager – digital marketing, Jethro Grainger-Marsh said: “Fuji Xerox Australia chose to collaborate with FIRST because of their professional approach and reputation for providing solid results and ROI. We’ve already seen some search and development results and we look forward to a strong return on investment through increased awareness and market engagement of our new solution.”

Commenting on working with Fuji Xerox Australia, FIRST’s general manager, James Ward said: “We are really excited to work with a leading brand and this illustrates the confidence that Fuji Xerox Australia has in FIRST‘s proven digital marketing methodology.  Our aim is to assist in driving sales through improved search strategies: SEO, PPC and conversion rate optimisation, combined with online creative and web design as well as a solid content strategy.

In these early stages of the project, we have already noticed positive improvements in the current digital campaign and we believe this is a testament to our expertise in search engine optimisation and web development.”