Digital Marketing News


EziBuy Google anaylytics case study

Mar 10, 2014

EziBuy case study results
FIRST NZ has been working with EziBuy continuously since 2005 to optimise the return from digital channels, driving significant new customer and revenue growth. EziBuy understood early on that robust, end-to-end visitor tracking is a key requirement for better E-Commerce decision making, as well as understanding a customer’s first visit purchase behaviour better and carrying out lifetime value (LTV) customer analysis.

EziBuy also desired to track new customers separate from existing customers, to understand the different behaviours and purchasing habits to enable the creation and optimisation of segment-specific promotional messages and marketing initiatives.

Learn how FIRST NZ heavily customised Google Analytics for EziBuy to meet their desired objectives by downloading the case study here.