Digital Marketing News


Singapore Airlines boosts transactions whilst halving the Cost Per Sale with smart PPC marketing

Feb 11, 2014

 

Singapore Airlines (SIA) was founded in 1972 and has developed from a regional airline to one of the most respected travel brands around the world. Today it has the reputation for being an industry trendsetter.

SIA wanted to extract maximum value from their paid search investment. To reach this goal, FIRST implemented a number of key tactical optimisation factors, with the objective to achieve a measurable increase of online sales from PPC volume whilst ensuring the cost per sale did not increase.

Over a 4 year time period:

• Transactions were increased by 56%
• The CPS was decreased by 68%

 

Click to download the full Singapore Airlines Search Engine Marketing Case Study