Digital Marketing News

Usability Improvements Increase New Customer Sign Up Rate for Contact Energy

Nov 11, 2013

Contact Energy is one of New Zealand’s leading retailers of electricity and natural gas. Contact are continually looking for ways to improve their service and improve the online customer experience and resulting online signups.

We identified an opportunity to run an A/B experiment on the new customer sign-up page and funnel. Through A/B testing, an original webpage or process is tested in parallel against a recommended webpage & validated through actual visitor behavior. The pages effectively compete against each other to determine whether the recommended changes produce a better outcome. A/B testing removes guesswork and proves what actually works.


Download this case study here to find out by how much we managed to improve the new customer sign up conversion rate.