Digital Marketing News


Searching for pharmacies online

Sep 11, 2013

Which pharmacies are maximising their market share online?

To find out more, download the full report (PDF) via our download form.

Find out which online pharmacies are taking the lead in search engine page results and how they’re doing it.

FIRST looked into the search engine results for pharmacies online for its Ranking Based Reach performance analysis report.

In this report we discovered:

  • Retail vs. online. Well-known bricks-and-mortar pharmacies that also have websites are not doing as well as online pharmaceuticals.
  • Branded search. Some competitors are using brand and competitor names in paid search to get ahead. Meanwhile, the large majority are not even using paid search.
  • Not interested in search? Popular search phrases are missing from most sites and very little is being done with paid search.
  • Missed opportunities. Basic seasonal keywords, such as hayfever remedies (at the start of Spring), weight loss (at the start of each New Year) and vitamin d (mid-Winter) are not being addressed.

To find out more, download the full report (PDF) via our download form.

FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.