Digital Marketing News


Women’s Fashion – Dresses – NZ Search Reach Report

Jun 05, 2013

 

 

 For the full report (PDF) please use our download form

Summary &  Observations

  • 1.8 million New Zealanders made an online purchase in 2012*, Over 25% of online purchases in New Zealand are fashion-related

  • The NZ organic search results for the key phrases selected are dominated by international players asos.com and boohoo.com
  • ASOS also topped the volume of brand searches, which will likely have a flow-on to increased market share in NZ (a threat to NZ retailers)
  • EziBuy is currently the most visible NZ-based site compared to other NZ women’s clothing / dresses websites thanks to strong positions in organic results across a range of keywords
  • The majority of NZ women’s clothing sites lack the top keywords that people are using in search engines, which represents a real opportunity. Noticeably absent are the large stores like Farmers and The Warehouse.
  • There is significant variation in the search phrases people are using.
  • A strong search strategy (including mobile), will be a key to online brands, customer acquisition, increasing revenues and growing online business in the coming years, competing against global players

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For the full report (PDF) please use our download form .