• Australian online pharmacies social reach report

    29th January 2014
    Which online pharmacies are making the best use of social media?More...
  • Is Retargeting Digital’s Rising Star?

    29th January 2014
    digital-marketing

    Digital marketing has become a promotional channel of choice for many businesses due to its flexibility, reach and ability to influence and measure the whole customer lifecycle.

    There has been a rising star in the digital marketing world over the last couple years, which is now a key priority for many advertisers. More....

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  • Groceries Online – Supermarkets – NZ Reach

    23rd January 2014
    For the full report (PDF) please use our download form Which New Zealand Supermarkets are maximising their market share online? Find out which online grocery stores are taking the lead in organic search and how they’re doing it. FIRST has investigated the organic search engine rankings for NZ consumer searches focused on buying groceries online, […]More...
  • Is Retargeting Digital’s Rising Star?

    20th January 2014
      Digital marketing has become a promotional channel of choice for many businesses due to its flexibility, reach and ability to influence and measure the whole customer lifecycle. There has been a rising star in the digital marketing world over the last couple years, which is now a key priority for many advertisers.  Retargeting is […]More...
  • Top 10 free image editing software

    15th January 2014
    Whether you're after a basic or advanced image editing software, there's bound to be something in our list that meets your needs. From basic crops and scaling to filters, layers and effects, the following image editors won't cost you a thing.More...
  • Searching for groceries online

    6th January 2014
    Which supermarkets and grocers are maximising their market share online? Find out which online grocery stores are taking the lead in search engine page results and how they're doing it.More...
  • Free SEO tools

    16th December 2013
    Search engine optimisation (SEO) is where you ensure a website can be found in search engines, such as Google, Bing and Yahoo, for relevant keywords and phrases around what's on offer on that site. SEO is a form of quality control for websites and is a vital opportunity for businesses to improve their online presence.More...
  • 5 must haves for every eCommerce site

    4th December 2013
    Do you have an eCommerce site or are planning one? Here are five site features you must have.More...
  • Q&A with Sassy

    14th November 2013

    This month we feature an exclusive interview with Sassy, one of the 4 loveable Pipsqueaks.

    Interviewer: Pipsqueaks has been on air now for a few weeks. How are you enjoying being on television? What’s the best part?

    Sassy: Oh it’s wonderful. The best part is how much I’m learning - there’s something new every day. Talking to the kids in our playground is really great too. They help me understand a lot about the things around me.More...

  • Usability Improvements Increase New Customer Sign Up Rate for Contact Energy

    11th November 2013
    Contact Energy is one of New Zealand’s leading retailers of electricity and natural gas. Contact are continually looking for ways to improve their service and improve the online customer experience and resulting online signups. We identified an opportunity to run an A/B experiment on the new customer sign-up page and funnel. Through A/B testing, an original webpage […]More...